Isabelle Stauber        
 
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- Improving the brand’s visibility in-store and showcasing its products to the consumers
became essential to Woof Wear’s growing strategy.
- I developed a range of POS structures made available to the retailers. The structures
are quick and easy to assemble, creating a hassle-free experience for the retailers.

 
  pos1  
  Top: the range of POS made available to our retailers - MDF, made in UK.
Middle: research sketches and assembly guidelines as sent to the retailers.
 
  pos2  
  pos3  
 

Bottom: the exercise also encompassed the general representation of products in store,
helping our retailers to efficiently present the brand and help them increase their revenue
on Woof Wear products.

 
  strategy5  
       
© Isabelle Stauber Copyright 2015