- This project aims to give a sense of belonging to its user. It invites people to keep and
re-use rather than throw away and re-consume.
- The concept came as a result of my MA project in Industrial design, focusing on packaging
waste and mass consumption. I chose to focus on kit furniture as it is a good example of the
way our society consumes without discernable need.
- The packaging becomes part of the furniture once in use. All products are very simple to
transport, assemble and disassemble again and again.