Isabelle Stauber        
 
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- In 2006, for EURO RSCG Paris, I took part in a competitive bid between 3 Parisian agencies
to create the POS representing Ferrero France in stores at Christmas.
- I produced the concepts and illustrations for presentations to the client.
- This winning concept looked at emphasizing the Italian origins of Ferrero. The Galleria simulated
the ‘grandeur’ of the chocolate and was in line with the advertising campaign at the time.

 
  ferrero1  
  Top: the POS as seen in French superstores.
Bottom: part of the concept sketches and mood boards presented to the customer.
 
  ferrero2  
  ferrero3  
       
© Isabelle Stauber Copyright 2015