Isabelle Stauber        
Projects Experience Process About

- In 2006, for EURO RSCG Paris, I took part in a competitive bid between 3 Parisian agencies
to create the POS representing Ferrero France in stores at Christmas.
- I produced the concepts and illustrations for presentations to the client.
- This winning concept looked at emphasizing the Italian origins of Ferrero. The Galleria simulated
the ‘grandeur’ of the chocolate and was in line with the advertising campaign at the time.

  Top: the POS as seen in French superstores.
Bottom: part of the concept sketches and mood boards presented to the customer.
© Isabelle Stauber Copyright 2015